Leaked from American Apparel: Vanessa Beecroft at Miami Basel

Love or hate Vanessa Beecroft, at least she pays her performers more than Marina Abramović. According to an email sent out yesterday to American Apparel employees worldwide, the artist wants AA employees to participate in her performance at Miami Basel. Beecroft tends to hire professional models to stand around looking bored and pretty. Soliciting retail employees to model the clothes they sell is barely an interesting twist on labor. Of course, AA employees are usually young and attractive enough to model nude unitards, so it’s not like this performance is going to deviate too much from Beecroft’s one-liners. Below, the full-text of the email sent out to AA employees, including the description of the free trip to Miami:

On Nov 21, 2011, at 10:19 AM,  wrote:

Hello everyone,

American Apparel is collaborating with the artist Vanessa Beecroft during the Art Basel in Miami starting at the end of the month (http://www.artbaselmiamibeach.com/).
We are looking for 5 girls to model for this art performance in Miami, leaving on 11/29 in the morning.
All info below.
Please share this with your entire staff ASAP and send myself and Iris cc here pictures of whoever is interested in participating with their contact information. Please also include if they can staff for the flea market as well or just for the art project.

Art Basel is a very famous art fair, it is a great experience and a free trip to warm Miami! Please get back to us ASAP we need to plan everything ASAP.

Vanessa Beecroft
See images below of past performances.

Vanessa Beecroft for Van Cleef & Arpels
American Apparel models will wear skin tone micromesh unitards designed by AA along with $200,000 – $3,000,000 jewelry by VC&A. The performance will take place at a masquerade gala for jewelry and art collectors attending Art Basel.


November 29th, evening. Dress Rehearsal – should last no more than a few hours.
November 30th, evening. Performance – 30 minutes. Models will need to be available for a few hours that evening.
ALSO if they are available, we have the Miami Flea Market happening from Dec 1-10 and we need employees, especially cashiers. They will be paid their hourly wage for working at the market.

$300 total for each model.
$30 per diem for Nov. 29 and 30th
Passes to Art Basel Art Fair

Must be comfortable with partial nudity (through nude colored micromesh)
5′ 7″ and above (there will be no shoes so we need certain heights)
We need 2-3 photos for each girl: Closeups and full body, wearing something more or less fitted (no chiffon skirts, etc). No smiling in the photos. Hair down.

Let us know if you have any questions

One Response to “Leaked from American Apparel: Vanessa Beecroft at Miami Basel”
  1. Biobebop says:

    This actually looks like fun: Miami Basel, serious jewelry, AA/Performance Art titillation. So close to Cuba, yet so far from a dry Santiago Sierra labor critique. If you’re not squeamish, you should try out for this.
    Was the email written by Charney or is he laying low until the late night pillowfight?

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